Launch Videos
Hook patterns
Ten ways the launches in this library open, ranked by median views. The hairline in each chart is the median across all 598 launches with views: 407k.
Library median 407k (n=598)Light bars: fewer than 10 videos
Show the data
| Group | Median views | Videos (n) |
|---|---|---|
| Benchmark or stat | 1,233,026 | 31 |
| Product name reveal | 807,502 | 15 |
| Demo first | 557,771 | 140 |
| Teaser | 540,344 | 28 |
| Humor or meme | 535,534 | 22 |
| Bold claim | 532,014 | 50 |
| Funding announcement | 302,617 | 91 |
| Founder story | 278,530 | 43 |
| Problem, then agitate | 256,923 | 177 |
| Customer story | 21,652 | 1 |
- Benchmark or statn=31 · median 1.2M: 31 launches, median 1,233,026 views
- Product name revealn=15 · median 808k: 15 launches, median 807,502 views
- Demo firstn=140 · median 558k: 140 launches, median 557,771 views
- Teasern=28 · median 540k: 28 launches, median 540,344 views
- Humor or memen=22 · median 536k: 22 launches, median 535,534 views
- Bold claimn=50 · median 532k: 50 launches, median 532,014 views
- Funding announcementn=91 · median 303k: 91 launches, median 302,617 views
- Founder storyn=43 · median 279k: 43 launches, median 278,530 views
- Problem, then agitaten=177 · median 257k: 177 launches, median 256,923 views
- Customer storyn=1 · median 22k: 1 launches, median 21,652 views
One launch Median Views, log scale
Show the data
| Group | Videos | Median | 25th pct | 75th pct | Max |
|---|---|---|---|---|---|
| Benchmark or stat | 31 | 1,233,026 | 128,849 | 2,273,088 | 11,035,212 |
| Product name reveal | 15 | 807,502 | 546,709 | 1,583,684 | 10,424,035 |
| Demo first | 140 | 557,771 | 197,907 | 1,810,652 | 138,357,050 |
| Teaser | 28 | 540,344 | 148,416 | 1,440,462 | 4,955,634 |
| Humor or meme | 22 | 535,534 | 202,321 | 1,118,004 | 10,265,531 |
| Bold claim | 50 | 532,014 | 106,957 | 1,889,272 | 19,483,811 |
| Funding announcement | 91 | 302,617 | 99,073 | 1,218,571 | 14,373,501 |
| Founder story | 43 | 278,530 | 64,992 | 1,099,296 | 39,909,098 |
| Problem, then agitate | 177 | 256,923 | 60,264 | 948,246 | 44,763,150 |
| Customer story | 1 | 21,652 | 21,652 | 21,652 | 21,652 |
All hook styles
- Benchmark or statOpens with one specific number: a benchmark, a metric, a dollar figure, a count.1.2M median3.0× library31 launchesTop: Matic Robots · 11.0M
- Product name revealSmall sampleThe name is the hook: “Introducing X” lands in the first beat.808k median2.0× library15 launchesTop: Kimi.ai · 10.4M
- Demo firstOpens on the product doing the job. The first thing on screen is a task in progress, not a pitch.558k median1.4× library140 launchesTop: OpenAI · 138M
- TeaserWithholds the product: mood, mystery or a countdown before the reveal.540k median1.3× library30 launchesTop: Extra · 5.0M
- Humor or memeGets the laugh first with a sketch, a meme format or a self-aware joke.536k median1.3× library22 launchesTop: Claude · 10.3M
- Bold claimOpens with a superlative or category claim (“the first…”, “the fastest…”) and proves it later.532k median1.3× library50 launchesTop: Superblocks · 19.5M
- Funding announcementThe raise is the news: amount, investors or the round lead the video.303k median0.7× library91 launchesTop: Airtable - Hyperagent · 14.4M
- Founder storyA founder on camera explaining why they built it, usually in the first person.279k median0.7× library43 launchesTop: TypeSafe AI · 39.9M
- Problem, then agitateOpens on the pain: names a problem and makes it sting before the product appears.257k median0.6× library177 launchesTop: SpaceX · 44.8M
- Customer storySmall sampleA customer tells the story of the problem and the result.22k median0.1× library1 launchTop: Y Combinator · 22k
Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal