Launch Videos

The US has the best financial system in the world, but global companies pay fees just to access it.

The spoken opening line (at most 25 words).

174k views

Fewer views than 67% of the library · #404 of 598

Runtime
0:56
Posted
Apr 30, 2026
Pace
121 wpm
Y Combinator on X

HEVN (@hevn_finance) is building a “Brex for non-US companies” — an alternative…

0:56 · Apr 30, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for Y CombinatorRuntime 0:56. First five seconds: Claim or number. 0–5s hook · Claim or number0:000:140:280:420:56
  • First five secondsClaim or number

Not detected: company named, product named, demo starts, call to action

Narration pace

121 words a minute · conversational

Narration pace: 121 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.7× the median problem, then agitate launch (257k, n=177)
  • 0.8× the median fintech launch (212k, n=48)
  • 0.4× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. fintechn=48 · median 212k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
fintech48212,04064,992876,3106,692,644

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. StitchfintechStitch raised a $25M Series A, led by @a16z, with continued backing from Arbor, COTU…The most important industry in the world runs on 30-year-old software.Problem, then agitate259k views2:25May 14
  2. ZownfintechIntroducing Zown. The only real estate platform where you can buy, sell, and rent. You…Do we really need real estate agents?Problem, then agitate214k views2:06Aug 20
  3. FairClubfintechEvery investor is looking for a company worth backing. Every founder is looking for…Every investor is looking for that one deal.Problem, then agitate210k views0:49Aug 6
  4. LATOfintechToday, we're introducing @lato_ai, backed by @ycombinator. We are changing how…Investors shape the world.Problem, then agitate120k views0:51Aug 17

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

Weekly, free

Get weekly insights on every new launch video

Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.

Hook breakdown included

One short email a week.

Unsubscribe with one click, any time.

You are on the list. The first email arrives next week.

We use your email only to send this digest. See our privacy policy.

Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal