Launch Videos

Building something great takes more work than anyone realizes.

The spoken opening line (at most 25 words).

3.2M views

More views than 89% of the library · #60 of 598

Runtime
0:45
Posted
Jun 2, 2026
Pace
71 wpm
Cognition on X

Introducing Devin Desktop. Manage fleets of local and cloud agents from one surface…

0:45 · Jun 2, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for CognitionRuntime 0:45. First five seconds: Other spoken line. 0–5s hook · Other spoken line0:000:110:220:340:45
  • First five secondsOther spoken line

Not detected: company named, product named, demo starts, call to action

Narration pace

71 words a minute · sparse

Narration pace: 71 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 572k views (n=84). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 13× the median problem, then agitate launch (257k, n=177)
  • 8.5× the median AI agent launch (377k, n=164)
  • 7.9× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. AI agentn=164 · median 377k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
AI agent164376,795101,5391,583,684138,357,050

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

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  2. Y CombinatorAI agentKuli (@kuli_ai) is the AI coworker that gives marketers their time back and makes them…How are we supposed to watch all of these?Problem, then agitate2.5M views0:49May 4
  3. ViktorAI agentToday, we’re announcing Viktor’s $75M Series A, led by @Accel . @viktor_com was supposed…Holy shit! Victor has saved me millions of dollars.Problem, then agitate2.1M views1:06May 19
  4. supermemoryAI agentAgents need continual learning. At supermemory, we are doubling down and pushing the…From the very moment we're born, humans are always learning.Problem, then agitate1.9M views1:20Sep 7

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal