Launch Videos

Humor or meme

Gets the laugh first with a sketch, a meme format or a self-aware joke.

Median views
536k
Against library
1.3×
Launches
22
Top quartile
5 / 149
Every humor or meme launch against the libraryEach dot is one launch; the dark tick is the median.
  1. Humor or memen=22 · median 536k
  2. All launchesn=598 · median 407k

One launch Median Views, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
Humor or meme22535,534202,3211,118,00410,265,531
All launches598407,120103,0301,346,326138,357,050

How to use this hook

A starting script to adapt, not a measured optimum. Swap the brackets for your own product.

  1. 0–3sThe setup: a familiar situation your buyer recognizes.
  2. 3–10sThe punchline is the product solving it.
  3. EndA straight line on what it is and where to get it.

DoMake the joke about the problem the product solves.

AvoidA joke unrelated to the product. The laugh has to lead to it.

Top examples

  1. ClaudeAI modelClaude Academy is now live. Whether you're figuring out what AI is or already using…I have a really good oneHumor or meme10.3M views0:34Aug 20
  2. Markets.xyzfintechTrading just changed forever. Introducing the Markets app: • Trade 24/7, including…We happen to be at the same party.Humor or meme6.7M views0:52Apr 27
  3. Rohan NayakAI modelIntroducing Sherpa: the most advanced fiction writing AI We accelerated from $250M in…Because I wanted to be the first fucking trillionaire.Humor or meme6.2M views3:27Sep 18
  4. CloutedfundingNobody believes in you, so make them. Announcing our $7M seed round led by @Slow.Well, uh, we already went to the moon, bud.Humor or meme1.7M views1:14May 20

The evidence

  • The pooled analysis reports median 535,534 views, n=22, matching the figure computed here.
  • Top views quartile (≥1.3M): 5 of 149 videos. Bottom quartile (≤103k): 4 of 149.
  • Repeat-company check: for companies with more than one launch here, humor or meme videos sit at 0.56× their own company’s median, below it (n=5). Too few videos to lean on. company_sensitivity.by_dimension.hook_style
Against every hook style
  1. Benchmark or stat1.2Mn=31
  2. Product name reveal808kn=15
  3. Demo first558kn=140
  4. Teaser540kn=28
  5. Humor or meme536kn=22
  6. Bold claim532kn=50
  7. Funding announcement303kn=91
  8. Founder story279kn=43
  9. Problem, then agitate257kn=177

Library median 407k (n=598)

Show the data
GroupMedian viewsVideos (n)
Benchmark or stat1,233,02631
Product name reveal807,50215
Demo first557,771140
Teaser540,34428
Humor or meme535,53422
Bold claim532,01450
Funding announcement302,61791
Founder story278,53043
Problem, then agitate256,923177

Typical humor or meme launches

The four closest to the median, which say more about this hook than the outliers do.

  1. ByteDance SeedAI modelIntroducing Seedance 2.5, our new-generation video creation model! With advancements in…They say time heals all wounds.Humor or meme603k views4:22Jul 31
  2. DavidfundingWe've raised $7.5M to democratize AI agents and help every business become AI-native…Hi, I'm David.Humor or meme553k views2:02Aug 17
  3. FaZeClanconsumer appMost of the creator economy has been built around reaching people everywhere. Local…FaZe Clan? What is that?Humor or meme518k views2:33Aug 17
  4. OntonAI modelToday we’re announcing Ontology 1, our newest AI model. Perhaps surprisingly, it’s at…I'm never gonna be a movie star Molly.Humor or meme327k views8:28Jul 29

Where it shows up

Category
CategoryVideosShare
funding627%
AI agent523%
AI model418%
dev tool314%
consumer app29%
fintech15%
enterprise SaaS15%
Length
LengthVideosMedian views
30–60s8626k
1–2 min8240k
2–3 min3553k
3 min+3603k

All 22 humor or meme launches, by views

  1. ClaudeAI modelClaude Academy is now live. Whether you're figuring out what AI is or already using…I have a really good oneHumor or meme10.3M views0:34Aug 20
  2. Markets.xyzfintechTrading just changed forever. Introducing the Markets app: • Trade 24/7, including…We happen to be at the same party.Humor or meme6.7M views0:52Apr 27
  3. Rohan NayakAI modelIntroducing Sherpa: the most advanced fiction writing AI We accelerated from $250M in…Because I wanted to be the first fucking trillionaire.Humor or meme6.2M views3:27Sep 18
  4. CloutedfundingNobody believes in you, so make them. Announcing our $7M seed round led by @Slow.Well, uh, we already went to the moon, bud.Humor or meme1.7M views1:14May 20
  5. Matt Van Horndev toolIntroducing the Printing Press, a CLI-factory and a CLI-library. Built with @trevin. 🏭🖨📚…Yo, this one go out to every agent on the grind.Humor or meme1.4M views1:41May 7
  6. CodeRabbitfundingWe raised a $143M Series C at a $1.5B valuation to build the control layer for software…Hey Josh! Thanks for seeing me today.Humor or meme1.1M views1:31Aug 12
  7. OvermindAI agentIntroducing Overmind. The training platform for agents. Overmind trained models across…This is Keith.Humor or meme974k views0:52Oct 1
  8. MonacofundingWe're announcing our $50M Series B led by Benchmark. Founders Fund and Human Capital are…We don't start dialing at 9.30 because our clients are already answering the phone.Humor or meme964k views0:44May 12
  9. MicroAI agentAI has terrible memory Introducing Micro, an agent that remembers more than Claude…Welcome to the Newlywed!Humor or meme899k views2:29Jun 4
  10. ByteDance SeedAI modelIntroducing Seedance 2.5, our new-generation video creation model! With advancements in…They say time heals all wounds.Humor or meme603k views4:22Jul 31
  11. DavidfundingWe've raised $7.5M to democratize AI agents and help every business become AI-native…Hi, I'm David.Humor or meme553k views2:02Aug 17
  12. FaZeClanconsumer appMost of the creator economy has been built around reaching people everywhere. Local…FaZe Clan? What is that?Humor or meme518k views2:33Aug 17
  13. OntonAI modelToday we’re announcing Ontology 1, our newest AI model. Perhaps surprisingly, it’s at…I'm never gonna be a movie star Molly.Humor or meme327k views8:28Jul 29
  14. Paradevdev toolIntroducing Superset for iPhone. Remotely control agents running on your computer…No spoken openingHumor or meme289k views0:46Sep 21
  15. GLIFAI agentWe're launching Glif V2 today ...and it created 5 launch videos for us! Glif is a…Hey, hey, hey! Are you using AI yet?Humor or meme277k views1:43Apr 23
  16. StatusfundingStatus has raised $17M in seed and Series A funding led by @AbstractVC, @generalcatalyst…I have a really good one!Humor or meme262k views0:58May 19
  17. OrchidAI agentIntroducing Keiki by Orchid, the fastest way to launch customer-facing AI agents for the…As a founder, my morning starts with two things.Humor or meme202k views1:42Aug 26
  18. HappyRobotfundingWe just raised a $150M Series C at a $1.2B valuation led by Prysm Capital and co-led by…This is Signal News 6 Breaking News with Paul Colifax, Judy Dean and Luis Turing.Humor or meme164k views1:54Aug 4
  19. Asteroid AIenterprise SaaSToday we're launching Asteroid Integrate! Hundreds of pre-built healthcare integrations…The healthcare IT ecosystem, home to many species.Humor or meme62k views1:39Jul 28
  20. aspectdev toolToday we are making infinite storage free to use for everyone. 6 months ago we released…I'm so tired of this.Humor or meme59k views1:49Sep 23
  21. Agnost AIAI agentIntroducing Agnost AI. The first infrastructure that lets your AI agents learn from…I'm fine! I'm fine! Yeah, Alan, I'm fine. We'll be right back.Humor or meme24k views0:44May 1
  22. Mozartconsumer appyour voice belongs in a song. make a persona today.So you think you're Edison eh?Humor or meme6k views0:36Jun 12
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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal