Launch Videos

Founder story

A founder on camera explaining why they built it, usually in the first person.

Median views
279k
Against library
0.7×
Launches
43
Top quartile
8 / 149
Every founder story launch against the libraryEach dot is one launch; the dark tick is the median.
  1. Founder storyn=43 · median 279k
  2. All launchesn=598 · median 407k

One launch Median Views, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
Founder story43278,53064,9921,099,29639,909,098
All launches598407,120103,0301,346,326138,357,050

How to use this hook

A starting script to adapt, not a measured optimum. Swap the brackets for your own product.

  1. 0–5s“I’m [name]. I spent [time] at [credible place] doing [thing].”
  2. 5–20s“The problem I kept hitting was [pain].”
  3. 20–40sShow what you built solving it.

DoMake the credential specific and relevant to the product.

AvoidA biography. One sentence of credibility, then the product.

Top examples

  1. TypeSafe AIAI modelAfter co-inventing ChatGPT, I kept asking myself: why have superhuman chat models not…I'm Diogo Almeida, founder of TypeSafe AI, and at OpenAI, I co-created ChatGPT and RLHF, the post-training algorithm behind most frontier AI.Founder story39.9M views2:56Sep 15
  2. OdessiaAI agentMeet Odessia. She plans and books entire trips in one conversation. Apparently, she's…I've always known where you wanted to go.Founder story5.1M views1:39Jun 2
  3. CofounderAI agentAnnouncing Cofounder 2: Run an entire company with agents. It's the infrastructure for…Hello Andrew.Founder story4.7M views1:46May 4
  4. Ripplingenterprise SaaSToday, we launched @Rippling Automated Compliance, starting with SOC 2. We have a unique…Before I joined Rippling, I was a founder.Founder story4.3M views0:30Apr 28

The evidence

  • The pooled analysis reports median 278,530 views, n=43, matching the figure computed here.
  • Top views quartile (≥1.3M): 8 of 149 videos. Bottom quartile (≤103k): 15 of 149.
  • Repeat-company check: for companies with more than one launch here, founder story videos sit at 1.23× their own company’s median, above it (n=10). company_sensitivity.by_dimension.hook_style
Against every hook style
  1. Benchmark or stat1.2Mn=31
  2. Product name reveal808kn=15
  3. Demo first558kn=140
  4. Teaser540kn=28
  5. Humor or meme536kn=22
  6. Bold claim532kn=50
  7. Funding announcement303kn=91
  8. Founder story279kn=43
  9. Problem, then agitate257kn=177

Library median 407k (n=598)

Show the data
GroupMedian viewsVideos (n)
Benchmark or stat1,233,02631
Product name reveal807,50215
Demo first557,771140
Teaser540,34428
Humor or meme535,53422
Bold claim532,01450
Funding announcement302,61791
Founder story278,53043
Problem, then agitate256,923177

Typical founder story launches

The four closest to the median, which say more about this hook than the outliers do.

  1. LinearAI agentIntroducing coding sessions. Linear Agent can now triage issues, investigate the cause…Linear is already the shared contact system for teams.Founder story309k views7:06Jun 11
  2. HFØfunding5 of 10 teams at demo day broke $10M annualized HF0 is not just for early stage…Never think you're good enough.Founder story279k views4:42May 22
  3. ImagineArtAI agentMeet Imagine Computer. It remembers you, works for you, and builds and grows whatever…3.8 billion years ago there was Jason, already a growth maxer.Founder story261k views1:37Aug 24
  4. RorkfundingBig news: Rork raised a $15M seed round led by @leftlanecap with a16z @speedrun…Everyone was building the easy thing.Founder story221k views1:37Apr 10

Where it shows up

Category
CategoryVideosShare
AI agent1126%
funding921%
enterprise SaaS819%
consumer app49%
AI model37%
fintech37%
design/creative12%
biotech/science12%
dev tool12%
hardware/robotics12%
uncategorized12%
Length
LengthVideosMedian views
30–60s52.2M
1–2 min23261k
2–3 min7373k
3 min+885k

All 43 founder story launches, by views

  1. TypeSafe AIAI modelAfter co-inventing ChatGPT, I kept asking myself: why have superhuman chat models not…I'm Diogo Almeida, founder of TypeSafe AI, and at OpenAI, I co-created ChatGPT and RLHF, the post-training algorithm behind most frontier AI.Founder story39.9M views2:56Sep 15
  2. OdessiaAI agentMeet Odessia. She plans and books entire trips in one conversation. Apparently, she's…I've always known where you wanted to go.Founder story5.1M views1:39Jun 2
  3. CofounderAI agentAnnouncing Cofounder 2: Run an entire company with agents. It's the infrastructure for…Hello Andrew.Founder story4.7M views1:46May 4
  4. Ripplingenterprise SaaSToday, we launched @Rippling Automated Compliance, starting with SOC 2. We have a unique…Before I joined Rippling, I was a founder.Founder story4.3M views0:30Apr 28
  5. Ato AIconsumer appIntroducing Ato, your grandparent’s next computer. Over the past year, more than 2,500…This is Ben.Founder story3.6M views2:39Sep 2
  6. QuiverAIAI modelIntroducing Arrow 2 Our latest and most advanced models for generating precise, editable…Watching what people created with Quiver AI changed how we built our model Aero.Founder story2.3M views0:44Sep 16
  7. AirwallexfintechWe’ve raised $320M at an $11B valuation, led by Addition. AI is changing how companies…People are magnificent.Founder story2.2M views0:55Jun 25
  8. EnergyAI agent3 months ago i resigned from @OpenAI. today we are launching Energy everyone will soon…Three months ago I quit OpenAI because the models have become capable enough to do most of the work on your computers.Founder story1.9M views1:12Aug 6
  9. LassiefundingToday, we're introducing Lassie and $47M in funding led by a16z. We're building AI that…No spoken openingFounder story1.2M views2:27Jun 3
  10. Variantdesign/creativeIntroducing @variantui Enter an idea and get endless (beautiful) designs as you scroll…The fabric shops in Koreatown are gone now.Founder story1.2M views1:49Jan 28
  11. Lamina LabsAI agentWe raised $4.8M to build @laminalabs and make AI explain with video, not just text…These two kids grew up in two of the most remote parts of Nepal.Founder story1.1M views1:34Jul 30
  12. FlexfintechWe conquered the US over the last 3 years. Flex grew to a $1.2B+ valuation and $10B+ in…If you invest in yourself, nobody can take it away from you.Founder story876k views0:45Jul 21
  13. ChatbaseAI agentWe just crossed $10M in ARR at @Chatbase! 🎉 🎉 And today, we're launching Chatbase as the…The best companies start with a simple idea.Founder story853k views1:23May 18
  14. a16zfundingTravis is back.Look, I think an entrepreneur's journey sort of is never modular and sort of separate.Founder story748k views1:55Jul 22
  15. a16zfunding$1.1B for the Machine Age.Isaac Newton spent 20 years looking for this key to what he called alchemy.Founder story710k views1:00Aug 28
  16. Town AIfundingToday, we’re launching @TownAI: the AI assistant that learns you. We’re coming out of…No spoken openingFounder story662k views1:26Jun 3
  17. LovablefundingLovable just raised $400M at a $13.3B valuation to build the business that helps build…Most what people think about Lovable is wrong.Founder story629k views1:49Aug 12
  18. Chatbaseenterprise SaaSWe are launching a new series where we sit down with @Chatbase customers from around the…Hello everyone, Sandra from ChadBase here.Founder story516k views21:15Apr 27
  19. Typeenterprise SaaSToday we're officially launching @typedotcom, the shared space for your team's best AI…At our last company, Slack was an investor, OpenAI was a customer, and Atlassian acquired us.Founder story430k views1:23Sep 9
  20. Morphicenterprise SaaStoday we launch @morphic_io: the sovereign AI platform around one core principle. human…Hey dad.Founder story373k views2:33Sep 15
  21. LinearAI agentIntroducing coding sessions. Linear Agent can now triage issues, investigate the cause…Linear is already the shared contact system for teams.Founder story309k views7:06Jun 11
  22. HFØfunding5 of 10 teams at demo day broke $10M annualized HF0 is not just for early stage…Never think you're good enough.Founder story279k views4:42May 22
  23. ImagineArtAI agentMeet Imagine Computer. It remembers you, works for you, and builds and grows whatever…3.8 billion years ago there was Jason, already a growth maxer.Founder story261k views1:37Aug 24
  24. RorkfundingBig news: Rork raised a $15M seed round led by @leftlanecap with a16z @speedrun…Everyone was building the easy thing.Founder story221k views1:37Apr 10
  25. NEURAMILLenterprise SaaSHappy Fourth of July! 🇺🇸 We won the last 250 years. We invented, built, and learnt…Of all things Americans are, we are makers.Founder story207k views1:05Jul 4
  26. UserlensAI agentWe’re launching Lumi by @userlens_hq. Lumi is an adoption agent that reads how every…As YC founders, we have built software products adopted by over 20,000 professionals and teams.Founder story182k views1:23Sep 1
  27. Autoconsumer appToday, we’re launching @autoaicam, a camera that builds personal apps for anything you…Hi, I'm Dave.Founder story165k views1:42Apr 13
  28. Nicolás AbadfundingTelepatia has raised $42 million, including a $33 million Series A led by a16z. My…The story of Telepatía starts end of 2022.Founder story157k views1:50Jun 17
  29. a16zbiotech/scienceRadiant: Beyond Prosperity Mass-produced microreactors mean nuclear power anywhere…We must think far beyond of what that nuclear power can do in terms of peace.Founder story94k views13:13Aug 5
  30. Y Combinatordev toolOpenWork (@getopenwork) is the open source alternative to Claude Cowork. Roll out AI…Hi, I'm Ben. I'm the founder of OpenWork, the open source alternative to Cloud Cowork.Founder story92k views2:34Apr 24
  31. Nominalhardware/roboticsBeautiful, precise engineering.Precision really means consistency.Founder story75k views5:23Sep 2
  32. MostroboticAI agentWe’re excited to launch Instance – a success detector for robot rollouts! Describe your…Hi, I'm Claire. And I'm Lucy.Founder story75k views1:13Jul 13
  33. Heidi HealthfintechToday, Heidi (@tryheidi) is announcing US$340M in new funding: a US$100M Series C led by…It seems so obvious.Founder story65k views2:51Sep 22
  34. BeveluncategorizedIntroducing Bevel 3.0, our biggest update yet. Featuring an All-New Bevel Intelligence…This is not a typical product announcement.Founder story53k views7:14Apr 27
  35. SpoutFiconsumer appintroducing talkamore. the AI journal that talks back. write what’s on your mind. it…Six weeks ago, I broke up with my girlfriend.Founder story52k views1:32May 3
  36. Taste LabsAI agentIntroducing our first agent tool: the Brand API This helps gen AI agents solve 3…My name is Andrew Pignanelli.Founder story40k views4:00Sep 15
  37. FurtherAIenterprise SaaSToday, we're announcing the first AI orchestration layer built for insurance…Hi, I'm Aman. I'm co-founder and CEO of Further AI.Founder story32k views1:02Apr 20
  38. Whipconsumer appIntroducing Whip Web: Youtube for interactive experiences The next wave of internet…Since the beginning, humanity has created things.Founder story27k views1:54Sep 9
  39. Y Combinatorenterprise SaaS.@Salesgraph gives every rep a team of marketers, analysts, & strategists working 24/7…Hey, I'm Ruhan.Founder story27k views1:56Apr 27
  40. Y Combinatorenterprise SaaS🏥 @TaigaBilling is the AI-native medical billing company for modern practices. They file…Hi, my name is Nanda. And I'm Adam.Founder story24k views1:32Apr 30
  41. AxelrodAI agentAxelrod Labs @axelrodlabs (YC S26) is live. We make boutique and luxury hotels run…Hey, I'm Saman and I co-founded Axerod because I grew up working in my family hotel's front desk for four years.Founder story15k views0:57Aug 6
  42. ElevenLabsAI modelMeet Eliane and Alberto. Eliane lost her voice in childhood and Alberto lost his sight…Eu fiquei cego aos 46 anos, comecei a viver novamente, aprender as coisas novamente.Founder story15k views2:31Sep 4
  43. BuildwithmiterfundingMiter raised a $40M Series B, and we celebrated the only way we knew how: we drove a big…It was immediately obvious we wanted to do something where we could get close to our customers.Founder story5k views3:01Sep 30
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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal