Launch Videos

Hey, Brian.

The spoken opening line (at most 25 words).

14k views

Fewer views than 95% of the library · #573 of 598

Runtime
1:11
Posted
Jul 29, 2026
Pace
96 wpm
Rox on X

Introducing Rox apps. Build any custom app on top of the customer data you already have…

1:11 · Jul 29, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for RoxRuntime 1:11. First five seconds: Question. 0–5s hook · Question0:000:180:360:531:11
  • First five secondsQuestion

Not detected: company named, product named, demo starts, call to action

Narration pace

96 words a minute · conversational

Narration pace: 96 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.1× the median problem, then agitate launch (257k, n=177)
  • 0.1× the median enterprise SaaS launch (142k, n=61)
  • 0.0× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. enterprise SaaSn=61 · median 142k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
enterprise SaaS61142,33032,387515,67219,483,811

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. Zaplarenterprise SaaSToday, we're launching Zaplar (YC S26) Zaplar is the agentic hotel operating system…Hotel operations are changing and will no longer require hours of admin work.Problem, then agitate24k views2:07Jul 31
  2. Y Combinatorenterprise SaaSZolvo (@zolvo_ai) automates commercial lending back offices so firms manage…You want to run a billion dollar portfolio, but your back office still runs as if they were in the 90s.Problem, then agitate22k views1:20Apr 29
  3. Meeraenterprise SaaSIntroducing Hera (YC S26), built to catch $1,000 mistakes in mechanical drawings. Design…The Hoover Dam, the Saturn V, the 747.Problem, then agitate17k views1:01Jul 31
  4. Shailendra SinghAI agentToday we're launching Hyperprobe backed by @ycombinator: an on-call agent that debugs…AI lets you write code faster than ever, but it can also make your engineers stay on call longer.Problem, then agitate14k views1:36Aug 17

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal