Launch Videos

Today, we're introducing @lockeai_inc, backed by @ycombinator. Locke is going to change…

No clear spoken opening: the video opens on music, text or visuals. Shown instead: the start of the post text.

50k views

Fewer views than 85% of the library · #509 of 598

Runtime
1:46
Posted
Aug 6, 2026
Pace
155 wpm
Locke on X

Today, we're introducing @lockeai_inc, backed by @ycombinator. Locke is going to change…

1:46 · Aug 6, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for LockeRuntime 1:46. First five seconds: Question. 0–5s hook · Question0:000:260:531:201:46
  • First five secondsQuestion

Not detected: company named, product named, demo starts, call to action

Narration pace

155 words a minute · brisk

Narration pace: 155 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.2× the median problem, then agitate launch (257k, n=177)
  • 0.1× the median AI agent launch (377k, n=164)
  • 0.1× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. AI agentn=164 · median 377k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
AI agent164376,795101,5391,583,684138,357,050

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

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  3. Clad LabAI agentSupport teams spend their days digging, escalating, and re-explaining. Today we're…We built Chat ID to make engineers faster.Problem, then agitate38k views1:11Sep 2
  4. Varuni SarwalAI agentIntroducing TriFetch: your clinic's first AI employee. Only do the work you want to do…Hi, this is Maplewood Family Clinic.Problem, then agitate38k views2:20Apr 28

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal