Launch Videos
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Nobody reads it.
The spoken opening line (at most 25 words).
33k views
Fewer views than 89% of the library · #538 of 598
- Runtime
- 2:03
- Posted
- Sep 3, 2026
- Pace
- 136 wpm
When did you last actually read a Contract? Nobody does. And inside a company, that has…
Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X
Launch anatomy
When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.
- First five secondsOther spoken line
Not detected: company named, product named, demo starts, call to action
136 words a minute · conversational
Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.
Show the data
| Pace | Median views | Videos (n) |
|---|---|---|
| Sparse (0–80) | 571,511 | 84 |
| Conversational (80–140) | 346,258 | 185 |
| Brisk (140–180) | 326,715 | 215 |
| Dense (180–+) | 670,380 | 71 |
How it compares
- 0.1× the median problem, then agitate launch (257k, n=177)
- 0.2× the median enterprise SaaS launch (142k, n=61)
- 0.1× the library median (407k, n=598)
- All launchesn=598 · median 407k: 598 launches, median 407,120 views
- Problem, then agitaten=177 · median 257k: 177 launches, median 256,923 views
- enterprise SaaSn=61 · median 142k: 61 launches, median 142,330 views
One launch Median This launchViews, log scale
Show the data
| Group | Videos | Median | 25th pct | 75th pct | Max |
|---|---|---|---|---|---|
| All launches | 598 | 407,120 | 103,030 | 1,346,326 | 138,357,050 |
| Problem, then agitate | 177 | 256,923 | 60,264 | 948,246 | 44,763,150 |
| enterprise SaaS | 61 | 142,330 | 32,387 | 515,672 | 19,483,811 |
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Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.
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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal