Skills and MCP servers are making agents more capable, and plugins give developers a way to package those capabilities so they can be shared and…

The spoken opening line (at most 25 words).

2.5M views

More views than 87% of the library · #72 of 598

Runtime
1:35
Posted
Aug 6, 2026
Pace
140 wpm
OpenAI Developers on X

Build a plugin once and use it across compatible agent clients. Introducing Agent…

1:35 · Aug 6, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy timeline. Narration pace 140 wpm.
Launch anatomy for OpenAI DevelopersRuntime 1:35. First five seconds: Other spoken line. Company named at 21s. Call to action at 1:27.0–5s hook · Other spoken lineCompany named at 21s21s Company namedCall to action at 1:271:27 Call to action0:000:240:481:111:35
  • First five secondsOther spoken line
  • Company named21s
  • Call to action1:27

Not detected: product named, demo starts

Narration pace

140 words a minute · brisk

Narration pace: 140 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
Median views by narration pace
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 9.7× the median problem, then agitate launch (257k, n=177)
  • 5.4× the median dev tool launch (465k, n=76)
  • 6.1× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k: 598 launches, median 407,120 views
  2. Problem, then agitaten=177 · median 257k: 177 launches, median 256,923 views
  3. dev tooln=76 · median 465k: 76 launches, median 464,900 views

One launch Median This launchViews, log scale

Show the data
Where this launch lands
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
dev tool76464,900185,732938,0914,777,820

Same hook style, closest view count, same category first.

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal