Launch Videos

Biopharma's toughest decisions are being made with blind spots.

The spoken opening line (at most 25 words).

451k views

More views than 52% of the library · #287 of 598

Runtime
1:38
Posted
Apr 21, 2026
Pace
167 wpm
Sleuth on X

We're launching Sleuth today. The intelligence platform for biopharma's highest-stakes…

1:38 · Apr 21, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for SleuthRuntime 1:38. First five seconds: Other spoken line. Company named at 11s.0–5s hook · Other spoken lineCompany named at 11s11s Company named0:000:240:491:141:38
  • First five secondsOther spoken line
  • Company named11s

Not detected: product named, demo starts, call to action

Narration pace

167 words a minute · brisk

Narration pace: 167 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 1.8× the median problem, then agitate launch (257k, n=177)
  • 3.2× the median enterprise SaaS launch (142k, n=61)
  • 1.1× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. enterprise SaaSn=61 · median 142k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
enterprise SaaS61142,33032,387515,67219,483,811

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. Coworker.aienterprise SaaSToday we're launching OM2. Your AI re-reads your entire company from scratch every time…If I ask AI for one simple update, give me the latest on Project Alpha.Problem, then agitate792k views2:03Sep 3
  2. HUMAN BEHAVIORenterprise SaaShey! super excited to announce human behavior v2 ;) we raised $5M from @paulg…Fuck! All of our customers are churning.Problem, then agitate525k views0:49Aug 10
  3. Mergeenterprise SaaSWe just cut AI spend by 75% across an entire workforce in one click. Introducing: Merge…Every task your team runs defaults to the most expensive model available.Problem, then agitate524k views0:33Aug 18
  4. Almanac Healthenterprise SaaSOne of the scarcest resources in healthcare is time. We’re building @almanac_health so…A doctor's work rarely stays at the hospital.Problem, then agitate285k views1:33Sep 23

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

Weekly, free

Get weekly insights on every new launch video

Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.

Hook breakdown included

One short email a week.

Unsubscribe with one click, any time.

You are on the list. The first email arrives next week.

We use your email only to send this digest. See our privacy policy.

Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal