Launch Videos

Why do we need this?

The spoken opening line (at most 25 words).

1.8M views

More views than 80% of the library · #118 of 598

Runtime
1:27
Posted
Apr 28, 2026
Pace
111 wpm
Mave Health on X

Introducing Maverick #1 Max "Pain" Griffin, UFC fighter - started using Mave headset 100…

1:27 · Apr 28, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for Mave HealthRuntime 1:27. First five seconds: Other spoken line. 0–5s hook · Other spoken line0:000:220:441:051:27
  • First five secondsOther spoken line

Not detected: company named, product named, demo starts, call to action

Narration pace

111 words a minute · conversational

Narration pace: 111 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 6.9× the median problem, then agitate launch (257k, n=177)
  • 2.4× the median hardware/robotics launch (736k, n=33)
  • 4.4× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. hardware/roboticsn=33 · median 736k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
hardware/robotics33735,612203,1692,211,64344,763,150

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. BrowserbaseAI agentYour agents suck when using the web because 85% of it doesn't have an API. Browserbase…What if your agents were as capable as you were?Problem, then agitate1.7M views1:06Apr 7
  2. ApodexAI modelMost AI benchmarks test retrieval — can a model find the known answer? However, the…Most AI benchmarks begin with an answer key.Problem, then agitate1.7M views1:18Aug 19
  3. Roxenterprise SaaSRox has been powering Global 2000 enterprises with $5T+ in combined market cap. Today…The old revenue stack is getting demolished.Problem, then agitate1.7M views1:12Aug 18
  4. Monakohardware/roboticsIntroducing Monako Glass 👓 The world's first wearable Linux computer in glasses form…In the age of artificial intelligence, building has never been easier.Problem, then agitate1.1M views3:21Jun 3

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

Weekly, free

Get weekly insights on every new launch video

Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.

Hook breakdown included

One short email a week.

Unsubscribe with one click, any time.

You are on the list. The first email arrives next week.

We use your email only to send this digest. See our privacy policy.

Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal