Launch Videos
Rox
The old revenue stack is getting demolished.
The spoken opening line (at most 25 words).
1.7M views
More views than 79% of the library · #123 of 598
- Runtime
- 1:12
- Posted
- Aug 18, 2026
- Pace
- 134 wpm
Rox has been powering Global 2000 enterprises with $5T+ in combined market cap. Today…
Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X
Launch anatomy
When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.
- First five secondsOther spoken line
Not detected: company named, product named, demo starts, call to action
134 words a minute · conversational
Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.
Show the data
| Pace | Median views | Videos (n) |
|---|---|---|
| Sparse (0–80) | 571,511 | 84 |
| Conversational (80–140) | 346,258 | 185 |
| Brisk (140–180) | 326,715 | 215 |
| Dense (180–+) | 670,380 | 71 |
How it compares
- 6.6× the median problem, then agitate launch (257k, n=177)
- 12× the median enterprise SaaS launch (142k, n=61)
- 4.2× the library median (407k, n=598)
- All launchesn=598 · median 407k: 598 launches, median 407,120 views
- Problem, then agitaten=177 · median 257k: 177 launches, median 256,923 views
- enterprise SaaSn=61 · median 142k: 61 launches, median 142,330 views
One launch Median This launchViews, log scale
Show the data
| Group | Videos | Median | 25th pct | 75th pct | Max |
|---|---|---|---|---|---|
| All launches | 598 | 407,120 | 103,030 | 1,346,326 | 138,357,050 |
| Problem, then agitate | 177 | 256,923 | 60,264 | 948,246 | 44,763,150 |
| enterprise SaaS | 61 | 142,330 | 32,387 | 515,672 | 19,483,811 |
Similar launches
All 177 problem, then agitate launchesSame hook style, closest view count, same category first.
- Teableenterprise SaaS🎉 Introducing Teable 3.0 — The AI Spreadsheet for Business. Teams can build 100%…
Scattered spreadsheets and files.
Problem, then agitate2.2M viewsRuntime 3:17Jul 23 - BrowserbaseAI agentYour agents suck when using the web because 85% of it doesn't have an API. Browserbase…
What if your agents were as capable as you were?
Problem, then agitate1.7M viewsRuntime 1:06Apr 7 - ApodexAI modelMost AI benchmarks test retrieval — can a model find the known answer? However, the…
Most AI benchmarks begin with an answer key.
Problem, then agitate1.7M viewsRuntime 1:18Aug 19 - CDataenterprise SaaSYou’ve spent years teaching people how your company works. Your AI needs that knowledge…
Your company's ability to use AI will determine your success or failure.
Problem, then agitate1.3M viewsRuntime 2:08Sep 29
Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.
Get weekly insights on every new launch video
Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.
One short email a week.
Unsubscribe with one click, any time.
We use your email only to send this digest. See our privacy policy.
Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal