Last year, Freehand recovered $260 million at Meta, Unilever, and J&J in overpaid invoices.

The spoken opening line (at most 25 words).

1.2M views

More views than 73% of the library · #156 of 598

Runtime
2:04
Posted
Jul 29, 2026
Pace
154 wpm
Freehand.ai on X

We saved $260M in cash for cos. like Meta, Unilever, and J&J by finding baseless charges…

2:04 · Jul 29, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy timeline. Narration pace 154 wpm.
Launch anatomy for Freehand.aiRuntime 2:04. First five seconds: Claim or number. Demo starts at 20s. Company named at 1:56. Call to action at 1:56.0–5s hook · Claim or numberDemo starts at 20s20s Demo startsCompany named at 1:561:56 Company namedCall to action at 1:561:56 Call to action0:000:311:021:332:04
  • First five secondsClaim or number
  • Company named1:56
  • Demo starts20s
  • Call to action1:56

Not detected: product named

Narration pace

154 words a minute · brisk

Narration pace: 154 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
Median views by narration pace
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 1.0× the median benchmark or stat launch (1.2M, n=31)
  • 8.7× the median enterprise SaaS launch (142k, n=61)
  • 3.0× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k: 598 launches, median 407,120 views
  2. Benchmark or statn=31 · median 1.2M: 31 launches, median 1,233,026 views
  3. enterprise SaaSn=61 · median 142k: 61 launches, median 142,330 views

One launch Median This launchViews, log scale

Show the data
Where this launch lands
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Benchmark or stat311,233,026128,8492,273,08811,035,212
enterprise SaaS61142,33032,387515,67219,483,811

Same hook style, closest view count, same category first.

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

Weekly, free

Get weekly insights on every new launch video

Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.

Hook breakdown included

One short email a week.

Unsubscribe with one click, any time.

You are on the list. The first email arrives next week.

We use your email only to send this digest. See our privacy policy.

Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal