Launch Videos

So, what are we doing tonight, friend?

The spoken opening line (at most 25 words).

148k views

Fewer views than 70% of the library · #424 of 598

Runtime
0:48
Posted
Sep 29, 2026
Pace
87 wpm
friend on X

Reintroducing friend.

0:48 · Sep 29, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for friendRuntime 0:48. First five seconds: Question. Company named at 0s.0–5s hook · QuestionCompany named at 0s0s Company named0:000:120:240:360:48
  • First five secondsQuestion
  • Company named0s

Not detected: product named, demo starts, call to action

Narration pace

87 words a minute · conversational

Narration pace: 87 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.3× the median demo first launch (558k, n=140)
  • 0.3× the median consumer app launch (549k, n=40)
  • 0.4× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Demo firstn=140 · median 558k
  3. consumer appn=40 · median 549k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Demo first140557,771197,9071,810,652138,357,050
consumer app40548,742148,4792,260,62319,449,956

Similar launches

All 140 demo first launches

Same hook style, closest view count, same category first.

  1. victoria luoAI agentToday, we're introducing Claude for UGC. Strategy, briefs, vetting creators, payouts…Going viral with UGC used to take a whole team.Demo first149k views1:53Jun 25
  2. Perceptron AIAI agentToday we're releasing Mk1.5: a new intelligence layer for embodied agents. It flies…Today we're releasing Perceptron Mark 1.5, a first-of-its-kind, real-time embodied reasoning model.Demo first143k views1:54Sep 25
  3. Higgsfield AIAI modelIntroducing Shorts Studio, powered by Gemini Omni Flash. Adapt any clip to the formats…Higgsfield just dropped Short Studio.Demo first134k views0:24Jul 1
  4. alphaXivconsumer appIf doomscrolling X is part of your research workflow, we built something for you…GLM 5.3 is built on the same base model as GLM 5.2, with every report Automated e-commerce poster design requires both Karis Anastopoulos and Antina…Demo first131k views0:31Aug 19

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

Weekly, free

Get weekly insights on every new launch video

Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.

Hook breakdown included

One short email a week.

Unsubscribe with one click, any time.

You are on the list. The first email arrives next week.

We use your email only to send this digest. See our privacy policy.

Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal