Launch Videos

This video was made entirely in palette.

The spoken opening line (at most 25 words).

45k views

Fewer views than 86% of the library · #518 of 598

Runtime
0:56
Posted
Jul 31, 2026
Pace
179 wpm
Palette on X

Today we’re launching Palette! Built by MIT AI researchers, Palette unifies fragmented…

0:56 · Jul 31, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for PaletteRuntime 0:56. First five seconds: Other spoken line. Company named at 0s. Demo starts at 35s.0–5s hook · Other spoken lineCompany named at 0s0s Company namedDemo starts at 35s35s Demo starts0:000:140:280:420:56
  • First five secondsOther spoken line
  • Company named0s
  • Demo starts35s

Not detected: product named, call to action

Narration pace

179 words a minute · brisk

Narration pace: 179 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.1× the median demo first launch (558k, n=140)
  • 0.1× the median design/creative launch (627k, n=10)
  • 0.1× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Demo firstn=140 · median 558k
  3. design/creativen=10 · median 627k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Demo first140557,771197,9071,810,652138,357,050
design/creative10627,408347,1261,542,72318,764,300

Similar launches

All 140 demo first launches

Same hook style, closest view count, same category first.

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  3. gumloopAI agentgumloop agents now have their own email addresses email them, CC them, loop them into…No spoken openingDemo first40k views0:27Apr 30
  4. Instaplay AIconsumer appIntroducing Instaplay: Make or Play Anything The world is burning trillions on AI to…No spoken openingDemo first39k views1:25Aug 6

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal