Launch Videos
Instaplay AI
Introducing Instaplay: Make or Play Anything The world is burning trillions on AI to…
No clear spoken opening: the video opens on music, text or visuals. Shown instead: the start of the post text.
39k views
Fewer views than 87% of the library · #525 of 598
- Runtime
- 1:25
- Posted
- Aug 6, 2026
- Pace
- 85 wpm
Introducing Instaplay: Make or Play Anything The world is burning trillions on AI to…
Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X
Launch anatomy
When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.
- First five secondsOther spoken line
Not detected: company named, product named, demo starts, call to action
85 words a minute · conversational
Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.
Show the data
| Pace | Median views | Videos (n) |
|---|---|---|
| Sparse (0–80) | 571,511 | 84 |
| Conversational (80–140) | 346,258 | 185 |
| Brisk (140–180) | 326,715 | 215 |
| Dense (180–+) | 670,380 | 71 |
How it compares
- 0.1× the median demo first launch (558k, n=140)
- 0.1× the median consumer app launch (549k, n=40)
- 0.1× the library median (407k, n=598)
- All launchesn=598 · median 407k: 598 launches, median 407,120 views
- Demo firstn=140 · median 558k: 140 launches, median 557,771 views
- consumer appn=40 · median 549k: 40 launches, median 548,742 views
One launch Median This launchViews, log scale
Show the data
| Group | Videos | Median | 25th pct | 75th pct | Max |
|---|---|---|---|---|---|
| All launches | 598 | 407,120 | 103,030 | 1,346,326 | 138,357,050 |
| Demo first | 140 | 557,771 | 197,907 | 1,810,652 | 138,357,050 |
| consumer app | 40 | 548,742 | 148,479 | 2,260,623 | 19,449,956 |
Similar launches
All 140 demo first launchesSame hook style, closest view count, same category first.
- ArcfintechToday @MeetArc announces our $10.76M Seed led by @a16z, with participation from…
Can I get two chicken sandwiches and...
Demo first46k viewsRuntime 1:08May 26 - Palettedesign/creativeToday we’re launching Palette! Built by MIT AI researchers, Palette unifies fragmented…
This video was made entirely in palette.
Demo first45k viewsRuntime 0:56Jul 31 - gumloopAI agentgumloop agents now have their own email addresses email them, CC them, loop them into…No spoken openingDemo first40k viewsRuntime 0:27Apr 30
- ShieldAI agentThey build it. We fly it. Meet the team that took Hivemind mission autonomy from lab to…
I'm the program manager for SHIELD AI's collaborative combat aircraft program, working to build a mission autonomy that will go on CCA prototypes like the…
Demo first34k viewsRuntime 2:16Sep 22
Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.
Get weekly insights on every new launch video
Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.
One short email a week.
Unsubscribe with one click, any time.
We use your email only to send this digest. See our privacy policy.
Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal