Launch Videos

In the world's biggest companies, finance teams still chase and pay each other manually via email chains, PDFs, and ancient web forms.

The spoken opening line (at most 25 words).

45k views

Fewer views than 86% of the library · #515 of 598

Runtime
1:17
Posted
Jul 27, 2026
Pace
150 wpm
Rex on X

Today we're launching Rex (YC S26) Every enterprise is exploring where AI can transform…

1:17 · Jul 27, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for RexRuntime 1:17. First five seconds: Claim or number. Company named at 18s.0–5s hook · Claim or numberCompany named at 18s18s Company named0:000:190:380:581:17
  • First five secondsClaim or number
  • Company named18s

Not detected: product named, demo starts, call to action

Narration pace

150 words a minute · brisk

Narration pace: 150 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.2× the median problem, then agitate launch (257k, n=177)
  • 0.3× the median enterprise SaaS launch (142k, n=61)
  • 0.1× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. enterprise SaaSn=61 · median 142k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
enterprise SaaS61142,33032,387515,67219,483,811

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

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  2. OuterSignalenterprise SaaSThrilled to announce @getOuterSignal has raised a $22M Series A. A year ago, @zachzelner…Welcome back, Mrs. Valued Customer.Problem, then agitate45k views2:23Sep 30
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  4. Zaroenterprise SaaSIn three years every company will have a context layer the same way every company today…Imagine paying for a luxury hotel room only to end up staying in a prison cell.Problem, then agitate39k views1:37Jun 9

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal