Launch Videos

Teaser

Withholds the product: mood, mystery or a countdown before the reveal.

Median views
540k
Against library
1.3×
Launches
30
Top quartile
8 / 149
Every teaser launch against the libraryEach dot is one launch; the dark tick is the median.
  1. Teasern=28 · median 540k
  2. All launchesn=598 · median 407k

One launch Median Views, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
Teaser28540,344148,4161,440,4624,955,634
All launches598407,120103,0301,346,326138,357,050

How to use this hook

A starting script to adapt, not a measured optimum. Swap the brackets for your own product.

  1. 0–5sOne striking image or sound that only makes sense later.
  2. 5–20sBuild toward the reveal with the product partly visible.
  3. RevealName and show the product clearly, then one line on what it does.

DoTeasers work best when the audience already knows you.

AvoidWithholding so long that a new viewer never learns what it is.

Top examples

  1. Extraconsumer appGmail organizes your emails. @extradotemail organizes your life. Live today.No spoken openingTeaser5.0M views1:45Apr 21
  2. Augmentalhardware/roboticsMouthPad is a touchpad you drive with your tongue. Now available across the US.No spoken openingTeaser4.4M views0:11Jul 22
  3. HappyHorseotherEveryone has a horse living inside them. It is imagination — the ideas that haven't had…Recently, an anomaly has been reported among creators worldwide.Teaser3.9M views2:21Jun 22
  4. Kled AIdev toolThis is Kled V3. We've solved data collection for artificial general intelligence. Any…Alright, so just got some laundry out.Teaser3.8M views2:15Sep 30

The evidence

  • The pooled analysis reports median 540,344 views, n=28, matching the figure computed here.
  • Top views quartile (≥1.3M): 8 of 149 videos. Bottom quartile (≤103k): 6 of 149.
  • Repeat-company check: for companies with more than one launch here, teaser videos sit at 0.50× their own company’s median, below it (n=4). Too few videos to lean on. company_sensitivity.by_dimension.hook_style
Against every hook style
  1. Benchmark or stat1.2Mn=31
  2. Product name reveal808kn=15
  3. Demo first558kn=140
  4. Teaser540kn=28
  5. Humor or meme536kn=22
  6. Bold claim532kn=50
  7. Funding announcement303kn=91
  8. Founder story279kn=43
  9. Problem, then agitate257kn=177

Library median 407k (n=598)

Show the data
GroupMedian viewsVideos (n)
Benchmark or stat1,233,02631
Product name reveal807,50215
Demo first557,771140
Teaser540,34428
Humor or meme535,53422
Bold claim532,01450
Funding announcement302,61791
Founder story278,53043
Problem, then agitate256,923177

Typical teaser launches

The four closest to the median, which say more about this hook than the outliers do.

  1. khushihardware/roboticsFor generations, we've pushed the limits of what flight can do. Yet moving goods still…Progress has a habit.Teaser629k views1:00Aug 29
  2. supermemoryAI agentIntroducing the supermemory company brain A super employee with all the knowledge of…A few months ago, we built something so good, it would make no sense for us to keep it to ourselves.Teaser622k views1:12Jul 27
  3. Sunconsumer appToday, we’re opening @sunapp_ai to the public. We’ve been building this not so quietly…Hello, world.Teaser459k views0:57Apr 9
  4. HivemindAI modelIntroducing HIVEMIND: the Social Intelligence. Watch the film, based entirely on true…Hi, is that true?Teaser352k views2:48Jun 23

Where it shows up

Category
CategoryVideosShare
AI agent723%
hardware/robotics413%
dev tool413%
consumer app310%
fintech310%
AI model310%
other27%
funding27%
design/creative13%
enterprise SaaS13%
Length
LengthVideosMedian views
Under 30s32.0M
30–60s11459k
1–2 min9343k
2–3 min42.3M
3 min+112k

All 30 teaser launches, by views

  1. Extraconsumer appGmail organizes your emails. @extradotemail organizes your life. Live today.No spoken openingTeaser5.0M views1:45Apr 21
  2. Augmentalhardware/roboticsMouthPad is a touchpad you drive with your tongue. Now available across the US.No spoken openingTeaser4.4M views0:11Jul 22
  3. HappyHorseotherEveryone has a horse living inside them. It is imagination — the ideas that haven't had…Recently, an anomaly has been reported among creators worldwide.Teaser3.9M views2:21Jun 22
  4. Kled AIdev toolThis is Kled V3. We've solved data collection for artificial general intelligence. Any…Alright, so just got some laundry out.Teaser3.8M views2:15Sep 30
  5. Palmierdev tooltoday we're launching @Palmier_io, a video editor Claude can edit. use AI to edit…I have a really good one!Teaser3.0M views0:39Jun 17
  6. Cash Appfintechintroducing a brand new form factor from @CashApp: < Cash App Tags > just tap your wand…No spoken openingTeaser2.0M views0:05Jun 4
  7. DoorDashconsumer appWe’re cleared for takeoff! 🛫Say hello to DoorDash Air, our in-house drone delivery…No spoken openingTeaser1.4M views0:38Jul 29
  8. BinanceAI agentMeet Agent OS - a new way to build, deploy and use AI agents on Binance. Bring Binance…Every decision starts with a leap.Teaser1.3M views0:45Aug 20
  9. PexoAI agentNow you can create videos the way you vibe-code. Meet Pexo, your AI video agent. Share…Now you can create videos the way you vibe code.Teaser1.1M views1:13Sep 21
  10. BaseAI agentIntroducing Base MCP Your agent's new gateway to Base → Connect an agent to your Base…No spoken openingTeaser1.0M views0:31May 26
  11. Spyglassdesign/creativeThis is what having a creative team of 100 could look like. Introducing General Context…What you're about to see is a live demonstration of a new platform we've spent the last six months building in stealth.Teaser777k views2:18Apr 14
  12. Paradevdev toolintroducing superset the IDE for the AI agent era stop waiting on coding agents run them…Watch this!Teaser748k views0:35Apr 7
  13. khushihardware/roboticsFor generations, we've pushed the limits of what flight can do. Yet moving goods still…Progress has a habit.Teaser629k views1:00Aug 29
  14. supermemoryAI agentIntroducing the supermemory company brain A super employee with all the knowledge of…A few months ago, we built something so good, it would make no sense for us to keep it to ourselves.Teaser622k views1:12Jul 27
  15. Sunconsumer appToday, we’re opening @sunapp_ai to the public. We’ve been building this not so quietly…Hello, world.Teaser459k views0:57Apr 9
  16. HivemindAI modelIntroducing HIVEMIND: the Social Intelligence. Watch the film, based entirely on true…Hi, is that true?Teaser352k views2:48Jun 23
  17. Atlashardware/roboticsIntroducing Atlas We're building motion systems for drones, robots, and autonomous…No spoken openingTeaser343k views1:01Aug 6
  18. LightsparkfintechIntroducing Grid Global Accounts. Your app can now be a full global financial account…No spoken openingTeaser324k views0:40Apr 28
  19. Base LabsAI modelToday we're announcing Base Labs, a dedicated research organization focused on advancing…No spoken openingTeaser243k views1:05Sep 3
  20. tashfintechToday, we’re excited to launch @tashcards (YC S26), the investment platform for trading…Press up and immediately take a foul to backcourt.Teaser156k views0:26Aug 6
  21. a16zfundingA16Z American Dynamism presents: Ulysses. Mariana Minerals. Radiant. Coming soon.UlyssesTeaser148k views1:02Jul 17
  22. BeepAI agent8B+ humans today. Infinite ways to see the market. Your Trading Agent shouldn't analyze…No spoken openingTeaser137k views0:52Aug 20
  23. Shopifyenterprise SaaSEvery Sidekick decision comes back to one question: will this help more merchants…I've got something really great to show you.Teaser79k views1:02Apr 24
  24. AgentcardAI agenttoday we are announcing Agentcard for companies with a special twist: since implementing…I I have a really good one!Teaser64k views0:31Jul 13
  25. BigMotion.aidev tool🚨 GPT Images 2.0 is LIVE on BigMotion Prompts hit cleaner, details go way harder, and…It happened.Teaser52k views0:45Apr 30
  26. Y Combinatorhardware/robotics.@Michaelblhssn spent 5 years at Apple designing iPhones, recently the iPhone 17 Pro…What is a device anyway?Teaser47k views1:08May 5
  27. MetaCognitionAI modelHumans are the only known species to reach a higher order of intelligence, an…So today I'm going to be talking about different approaches to building AGI.Teaser15k views0:59Aug 25
  28. SuperpositionAI agentToday we're launching Superposition. An AI headhunter better at finding talent than any…Roger Mondrain is the man behind some of the most successful companies in America.Teaser12k views4:50Jun 23
  29. EricfundingVelocity launchNo spoken openingTeasern/a viewsn/an/a
  30. Wispr FlowotherWispr Flow launchNo spoken openingTeasern/a viewsn/an/a
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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal