Launch Videos

Product name reveal

The name is the hook: “Introducing X” lands in the first beat.

Median views
808k
Against library
2.0×
Launches
15
Top quartile
4 / 149

Small sample: 15 launches with views. Treat the median as a sketch, not a benchmark.

Every product name reveal launch against the libraryEach dot is one launch; the dark tick is the median.
  1. Product name revealn=15 · median 808k
  2. All launchesn=598 · median 407k

One launch Median Views, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
Product name reveal15807,502546,7091,583,68410,424,035
All launches598407,120103,0301,346,326138,357,050

How to use this hook

A starting script to adapt, not a measured optimum. Swap the brackets for your own product.

  1. 0–3s“Introducing [product].”
  2. 3–8s“It [does one specific thing] for [who].”
  3. 8–30sShow it doing that thing.

DoSay the name early; videos naming the company in the first 15 seconds have higher medians.

AvoidA name with no explanation of what it does in the next breath.

Top examples

  1. Kimi.aiAI modelMeet Kimi K3No spoken openingProduct name reveal10.4M views0:57Jul 16
  2. StripefintechToday, we’re launching the @link wallet for agents. It lets you securely empower agents…No spoken openingProduct name reveal3.5M views0:28Apr 29
  3. OkaraAI agentToday we're introducing Okara AI CMO v2. Drop in your website and it deploys a team of…No spoken openingProduct name reveal2.1M views1:07Aug 17
  4. Base44AI agentIntroducing Base44 Superagents. AI agents built with managed infrastructure, secured by…No spoken openingProduct name reveal1.6M views1:52Mar 11

The evidence

  • The pooled analysis reports median 807,502 views, n=15, matching the figure computed here.
  • Top views quartile (≥1.3M): 4 of 149 videos. Bottom quartile (≤103k): 0 of 149.
  • Repeat-company check: for companies with more than one launch here, product name reveal videos sit at 0.59× their own company’s median, below it (n=2). Too few videos to lean on. company_sensitivity.by_dimension.hook_style
  • Naming the company in the first 15 seconds goes with higher medians than naming it between 15 and 30 seconds. This counts the company name, not the product name.
Against every hook style
  1. Benchmark or stat1.2Mn=31
  2. Product name reveal808kn=15
  3. Demo first558kn=140
  4. Teaser540kn=28
  5. Humor or meme536kn=22
  6. Bold claim532kn=50
  7. Funding announcement303kn=91
  8. Founder story279kn=43
  9. Problem, then agitate257kn=177

Library median 407k (n=598)

Show the data
GroupMedian viewsVideos (n)
Benchmark or stat1,233,02631
Product name reveal807,50215
Demo first557,771140
Teaser540,34428
Humor or meme535,53422
Bold claim532,01450
Funding announcement302,61791
Founder story278,53043
Problem, then agitate256,923177
When the company is first named aloud
  1. 0–5s546kn=81
  2. 5–15s753kn=43
  3. 15–30s158kn=42
  4. 30–60s300kn=43
  5. after 60s290kn=28

Library median 407k (n=598)

From stats.json by_dimension.time_to_company_name.

Show the data
GroupMedian viewsVideos (n)
0–5s546,21281
5–15s753,32043
15–30s158,09142
30–60s300,46943
after 60s290,22028

Typical product name reveal launches

The four closest to the median, which say more about this hook than the outliers do.

  1. Vercel DevelopersAI agentIntroducing fx, a tiny, open, native coding agent from Vercel Labs. Originally an…No spoken openingProduct name reveal964k views0:11Aug 18
  2. CopilotKitAI agent🎉 Introducing 𝙾𝚙𝚎𝚗 𝙱𝚘𝚝 An open source Grok Bot that works with ANY agent harness…No spoken openingProduct name reveal858k views0:33Aug 19
  3. Exadev toolIntroducing Exa in Codex & ChatGPT: Give Codex access to 100B+ websites, docs, papers…No spoken openingProduct name reveal808k views0:23Aug 20
  4. brrrconsumer appI’ve been working on something… and it’s now on the App Store! 👀 Introducing brrr 🚀 Push…No spoken openingProduct name reveal700k views0:19Mar 25

Where it shows up

Category
CategoryVideosShare
dev tool533%
AI agent427%
AI model213%
consumer app213%
fintech17%
hardware/robotics17%
Length
LengthVideosMedian views
Under 30s8660k
30–60s41.0M
1–2 min31.6M

All 15 product name reveal launches, by views

  1. Kimi.aiAI modelMeet Kimi K3No spoken openingProduct name reveal10.4M views0:57Jul 16
  2. StripefintechToday, we’re launching the @link wallet for agents. It lets you securely empower agents…No spoken openingProduct name reveal3.5M views0:28Apr 29
  3. OkaraAI agentToday we're introducing Okara AI CMO v2. Drop in your website and it deploys a team of…No spoken openingProduct name reveal2.1M views1:07Aug 17
  4. Base44AI agentIntroducing Base44 Superagents. AI agents built with managed infrastructure, secured by…No spoken openingProduct name reveal1.6M views1:52Mar 11
  5. Black Forest LabsAI modelIntroducing FLUX 3. One multi-modal model for Image, Video, Audio and Action-Prediction…No spoken openingProduct name reveal1.2M views0:46Jul 23
  6. Vercel DevelopersAI agentIntroducing fx, a tiny, open, native coding agent from Vercel Labs. Originally an…No spoken openingProduct name reveal964k views0:11Aug 18
  7. CopilotKitAI agent🎉 Introducing 𝙾𝚙𝚎𝚗 𝙱𝚘𝚝 An open source Grok Bot that works with ANY agent harness…No spoken openingProduct name reveal858k views0:33Aug 19
  8. Exadev toolIntroducing Exa in Codex & ChatGPT: Give Codex access to 100B+ websites, docs, papers…No spoken openingProduct name reveal808k views0:23Aug 20
  9. brrrconsumer appI’ve been working on something… and it’s now on the App Store! 👀 Introducing brrr 🚀 Push…No spoken openingProduct name reveal700k views0:19Mar 25
  10. Unitydev toolIntroducing Unity 7 - built for a faster-moving, more open industry where creators…No spoken openingProduct name reveal620k views0:16Jul 21
  11. Slackdev toolNow building is a team sport. Introducing Slack Code: a new way for your team and AI…No spoken openingProduct name reveal590k views0:21Aug 20
  12. HeroUIdev toolIntroducing HeroUI v3 🔥 A complete rewrite for React. A brand-new library for React…No spoken openingProduct name reveal547k views1:16Mar 21
  13. LYNK Appconsumer appWe built it. We shipped it. LYNK is live on iOS. Your entire onchain world — finally in…No spoken openingProduct name reveal308k views0:07Aug 20
  14. Lineardev toolIntroducing Linear Releases. Manage software releases directly from Linear. Track the…No spoken openingProduct name reveal266k views0:30Apr 30
  15. Digantarahardware/roboticsIndia gets new eyes on orbit. 🇮🇳 Introducing MOSAIC, our AI-powered Wide Area Sensing…No spoken openingProduct name reveal171k views0:12Aug 15
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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal