Launch Videos

Music is at war with AI.

The spoken opening line (at most 25 words).

1.4M views

More views than 76% of the library · #141 of 598

Runtime
2:23
Posted
Sep 3, 2026
Pace
171 wpm
Hook on X

AI platforms are stealing from artists > Millions spent on data centers to replicate…

2:23 · Sep 3, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for HookRuntime 2:23. First five seconds: Claim or number. Company named at 9s. Demo starts at 23s.0–5s hook · Claim or numberCompany named at 9s9s Company namedDemo starts at 23s23s Demo starts0:000:361:121:472:23
  • First five secondsClaim or number
  • Company named9s
  • Demo starts23s

Not detected: product named, call to action

Narration pace

171 words a minute · brisk

Narration pace: 171 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 5.4× the median problem, then agitate launch (257k, n=177)
  • 2.5× the median consumer app launch (549k, n=40)
  • 3.4× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. consumer appn=40 · median 549k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
consumer app40548,742148,4792,260,62319,449,956

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. Commasconsumer appWe just killed the 9-5. Today, FanBasis becomes @Commas: where you make money on the…They said follow the plan.Problem, then agitate2.5M views2:26Jul 14
  2. Chiefconsumer appMeet Chief. The first inbox with good judgment.Somewhere in your inbox, something needs you.Problem, then agitate2.3M views0:45Apr 29
  3. Attention Engineeringconsumer appA billion people produce the most valuable dataset in the world every day – and delete…Every morning, a billion people sit down at a screen and start working.Problem, then agitate1.9M views0:50Jul 28
  4. HyperknowAI agentIntroducing @hyperknow_ai: a new way to learn. The AI professor that turns any learning…What are you reading there, honey?Problem, then agitate1.4M views2:27Oct 1

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal