Launch Videos

When I tried ChatGPT for the first time, like everyone else, I was blown away.

The spoken opening line (at most 25 words).

1.4M views

More views than 75% of the library · #148 of 598

Runtime
4:09
Posted
Jul 7, 2026
Pace
147 wpm
Monogram on X

It's time to get out of stealth 👋 Today, we are launching @monogram_ai and announcing…

4:09 · Jul 7, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for MonogramRuntime 4:09. First five seconds: Claim or number. Company named at 54s. Demo starts at 54s.0–5s hook · Claim or numberCompany named at 54s54s Company namedDemo starts at 54s54s Demo starts0:001:022:043:074:09
  • First five secondsClaim or number
  • Company named54s
  • Demo starts54s

Not detected: product named, call to action

Narration pace

147 words a minute · brisk

Narration pace: 147 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 5.3× the median problem, then agitate launch (257k, n=177)
  • 3.4× the median funding launch (394k, n=94)
  • 3.3× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. fundingn=94 · median 394k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
funding94393,739148,4161,118,00414,373,501

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. TerraFirmafundingToday, we’re announcing that we’ve raised $115 million in funding, including a $100M…We were able to build the Panama Canal in 10 years with steam shovels.Problem, then agitate2.3M views1:31Jul 14
  2. RadarfundingToday, RADAR announced a $170 million Series B, bringing our valuation to more than $1…80% of retail sales happen in physical stores, but not one of those stores has ever had a real-time picture of what was actually going…Problem, then agitate1.8M views1:32May 19
  3. Prime IntellectfundingAnnouncing our $130M Series A to build the Open Superintelligence Stack Led by Radical…Open the model weights, Hal.Problem, then agitate1.4M views1:46Jul 8
  4. RuntafundingToday we're announcing @runta's $20M seed, led by @a16z. Software is constrained when…Within three years, AI agents will run more computers than humans.Problem, then agitate1.1M views1:23Jul 16

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

Weekly, free

Get weekly insights on every new launch video

Every week, a breakdown of each new B2B launch video: how it hooks viewers in the first few seconds, and what worked.

Hook breakdown included

One short email a week.

Unsubscribe with one click, any time.

You are on the list. The first email arrives next week.

We use your email only to send this digest. See our privacy policy.

Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal