Launch Videos

It seems so obvious.

The spoken opening line (at most 25 words).

65k views

Fewer views than 80% of the library · #483 of 598

Runtime
2:51
Posted
Sep 22, 2026
Pace
162 wpm
Heidi Health on X

Today, Heidi (@tryheidi) is announcing US$340M in new funding: a US$100M Series C led by…

2:51 · Sep 22, 2026

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Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for Heidi HealthRuntime 2:51. First five seconds: Claim or number. Company named at 18s.0–5s hook · Claim or numberCompany named at 18s18s Company named0:000:431:262:082:51
  • First five secondsClaim or number
  • Company named18s

Not detected: product named, demo starts, call to action

Narration pace

162 words a minute · brisk

Narration pace: 162 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.2× the median founder story launch (279k, n=43)
  • 0.3× the median fintech launch (212k, n=48)
  • 0.2× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Founder storyn=43 · median 279k
  3. fintechn=48 · median 212k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Founder story43278,53064,9921,099,29639,909,098
fintech48212,04064,992876,3106,692,644

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Same hook style, closest view count, same category first.

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Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal