Launch Videos

At our last company, Slack was an investor, OpenAI was a customer, and Atlassian acquired us.

The spoken opening line (at most 25 words).

430k views

More views than 51% of the library · #291 of 598

Runtime
1:23
Posted
Sep 9, 2026
Pace
177 wpm
Type on X

Today we're officially launching @typedotcom, the shared space for your team's best AI…

1:23 · Sep 9, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for TypeRuntime 1:23. First five seconds: Other spoken line. Company named at 6s. Call to action at 1:16.0–5s hook · Other spoken lineCompany named at 6s6s Company namedCall to action at 1:161:16 Call to action0:000:210:421:021:23
  • First five secondsOther spoken line
  • Company named6s
  • Call to action1:16

Not detected: product named, demo starts

Narration pace

177 words a minute · brisk

Narration pace: 177 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 1.5× the median founder story launch (279k, n=43)
  • 3.0× the median enterprise SaaS launch (142k, n=61)
  • 1.1× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Founder storyn=43 · median 279k
  3. enterprise SaaSn=61 · median 142k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Founder story43278,53064,9921,099,29639,909,098
enterprise SaaS61142,33032,387515,67219,483,811

Similar launches

All 43 founder story launches

Same hook style, closest view count, same category first.

  1. Chatbaseenterprise SaaSWe are launching a new series where we sit down with @Chatbase customers from around the…Hello everyone, Sandra from ChadBase here.Founder story516k views21:15Apr 27
  2. Morphicenterprise SaaStoday we launch @morphic_io: the sovereign AI platform around one core principle. human…Hey dad.Founder story373k views2:33Sep 15
  3. LinearAI agentIntroducing coding sessions. Linear Agent can now triage issues, investigate the cause…Linear is already the shared contact system for teams.Founder story309k views7:06Jun 11
  4. NEURAMILLenterprise SaaSHappy Fourth of July! 🇺🇸 We won the last 250 years. We invented, built, and learnt…Of all things Americans are, we are makers.Founder story207k views1:05Jul 4

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal