Launch Videos

Buying stuff at work sucks.

The spoken opening line (at most 25 words).

156k views

Fewer views than 70% of the library · #419 of 598

Runtime
1:00
Posted
Apr 29, 2026
Pace
133 wpm
Ramp on X

98% of companies don't have a procurement team. The ones that do are stretched thin…

1:00 · Apr 29, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for RampRuntime 1:00. First five seconds: Other spoken line. Company named at 30s.0–5s hook · Other spoken lineCompany named at 30s30s Company named0:000:150:300:451:00
  • First five secondsOther spoken line
  • Company named30s

Not detected: product named, demo starts, call to action

Narration pace

133 words a minute · conversational

Narration pace: 133 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 346k views (n=185). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 0.6× the median problem, then agitate launch (257k, n=177)
  • 1.1× the median enterprise SaaS launch (142k, n=61)
  • 0.4× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Problem, then agitaten=177 · median 257k
  3. enterprise SaaSn=61 · median 142k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Problem, then agitate177256,92360,264948,24644,763,150
enterprise SaaS61142,33032,387515,67219,483,811

Similar launches

All 177 problem, then agitate launches

Same hook style, closest view count, same category first.

  1. Pitenterprise SaaSToday we're launching Pit, with $16M in funding led by a16z. For 20 years, companies…Enterprises are bogged down with a lot of broken processes and inefficiencies and silos between teams and a lot of shadow IT and spreadsheets.Problem, then agitate170k views1:55May 7
  2. Luminaienterprise SaaSAmerica’s leading health systems, like the Cleveland Clinic, work with @Luminai to…At Lumini, we take unstructured data and transform it to structured data to build specialized agents that drive automation within healthcare.Problem, then agitate165k views2:19Apr 9
  3. StiltafundingWe just raised $10.5M led by @a16z. Patents protect the world's most important…In patent litigation, millions of dollars are on the line based on very few pieces of evidence.Problem, then agitate156k views2:12May 19
  4. Parahelpenterprise SaaSToday, we’re launching Parahelp 3. With Parahelp 3, we’re doubling down on building the…Companies are growing faster than ever, and it's often at the expense of delightful customer support.Problem, then agitate145k views3:34Jun 18

Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal