Launch Videos
brrr
I’ve been working on something… and it’s now on the App Store! 👀 Introducing brrr 🚀 Push…
No clear spoken opening: the video opens on music, text or visuals. Shown instead: the start of the post text.
700k views
More views than 62% of the library · #227 of 598
- Runtime
- 0:19
- Posted
- Mar 25, 2026
- Pace
- no speech
I’ve been working on something… and it’s now on the App Store! 👀 Introducing brrr 🚀 Push…
Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X
Launch anatomy
When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.
- First five secondsNo speech
Not detected: company named, product named, demo starts, call to action
No speech
Show the data
| Pace | Median views | Videos (n) |
|---|---|---|
| Sparse (0–80) | 571,511 | 84 |
| Conversational (80–140) | 346,258 | 185 |
| Brisk (140–180) | 326,715 | 215 |
| Dense (180–+) | 670,380 | 71 |
How it compares
- 0.9× the median product name reveal launch (808k, n=15)
- 1.3× the median consumer app launch (549k, n=40)
- 1.7× the library median (407k, n=598)
- All launchesn=598 · median 407k: 598 launches, median 407,120 views
- Product name revealn=15 · median 808k: 15 launches, median 807,502 views
- consumer appn=40 · median 549k: 40 launches, median 548,742 views
One launch Median This launchViews, log scale
Show the data
| Group | Videos | Median | 25th pct | 75th pct | Max |
|---|---|---|---|---|---|
| All launches | 598 | 407,120 | 103,030 | 1,346,326 | 138,357,050 |
| Product name reveal | 15 | 807,502 | 546,709 | 1,583,684 | 10,424,035 |
| consumer app | 40 | 548,742 | 148,479 | 2,260,623 | 19,449,956 |
Similar launches
All 15 product name reveal launchesSame hook style, closest view count, same category first.
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- Slackdev toolNow building is a team sport. Introducing Slack Code: a new way for your team and AI…No spoken openingProduct name reveal590k viewsRuntime 0:21Aug 20
Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.
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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal