Launch Videos

Introducing Koji from Brilliant, the world's smartest AI tutor.

The spoken opening line (at most 25 words).

4.9M views

More views than 94% of the library · #35 of 598

Runtime
2:15
Posted
May 29, 2026
Pace
178 wpm
Brilliant on X

AI is making kids dumber. It should be making them geniuses. Introducing Koji, the first…

2:15 · May 29, 2026

Nothing from X loads until you click. Loading fetches X’s embed script, which can set cookies. Nothing autoplays from this page. Open on X

Launch anatomy

When each beat happens. Beats that weren’t found are left out; the full transcript isn’t published.

Launch anatomy for BrilliantRuntime 2:15. First five seconds: Claim or number. Company named at 0s. Demo starts at 20s.0–5s hook · Claim or numberCompany named at 0s0s Company namedDemo starts at 20s20s Demo starts0:000:341:081:412:15
  • First five secondsClaim or number
  • Company named0s
  • Demo starts20s

Not detected: product named, call to action

Narration pace

178 words a minute · brisk

Narration pace: 178 words per minute; library median 142.SparseConversationalBriskDenselibrary median 142

Launches at this pace have a median of 327k views (n=215). Pace covers the whole runtime, pauses included.

Show the data
PaceMedian viewsVideos (n)
Sparse (0–80)571,51184
Conversational (80–140)346,258185
Brisk (140–180)326,715215
Dense (180–+)670,38071

How it compares

  • 9.2× the median bold claim launch (532k, n=50)
  • 9.0× the median consumer app launch (549k, n=40)
  • 12× the library median (407k, n=598)
Where this launch landsEach dot is one launch. The ringed dot is this one.
  1. All launchesn=598 · median 407k
  2. Bold claimn=50 · median 532k
  3. consumer appn=40 · median 549k

One launch Median This launchViews, log scale

Show the data
GroupVideosMedian25th pct75th pctMax
All launches598407,120103,0301,346,326138,357,050
Bold claim50532,014106,9571,889,27219,483,811
consumer app40548,742148,4792,260,62319,449,956

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All 50 bold claim launches

Same hook style, closest view count, same category first.

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Hook style, category, “why it worked” and the takeaway are AI-assisted labels, not hand-reviewed. Beat timings miss some moments: “not detected” does not mean it never happened.

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Videos belong to the companies that posted them and play through X’s official embed, which loads only after you click. Hook labels and “why it worked” notes are AI-assisted analysis and can be wrong. Curated from public launch posts on X. Data as of Nov 4, 2026. Corrections and removal