Loudest, not likeliest
Reps chase the accounts that reply fastest and shout loudest, not the ones that match your best customers. Effort goes where attention is easy, not where revenue is.
Reps waste quarters on the loudest accounts instead of the ones that actually fit. ScoringFactory scores every account and contact against your ICP, ranks the whole market, and shows the evidence behind every fit score. Your team works the accounts most likely to close, with receipts they can trust.
Reps optimize for whoever answers, not whoever fits. Qualification drifts from rep to rep, and the pipeline fills with logos that were never going to close.
Reps chase the accounts that reply fastest and shout loudest, not the ones that match your best customers. Effort goes where attention is easy, not where revenue is.
Every rep grades fit differently, and the bar moves with the quota clock. Deals that look strong in the CRM fall apart on the first real call.
Forecasts inflate with accounts outside your ICP. Leadership loses trust in the number, and reps burn cycles on demos that never had a chance.
Onboarding builds a company brain from your ICP and how your team actually decides. From there, scoring runs at the scale of your whole market.
ScoringFactory plugs into the tools your team already runs. It reads accounts and contacts, scores them against your ICP, and writes the result back where reps work.
Fit scores and evidence write back as fields on the account, so reps prioritize inside the CRM without changing how they work.
See all integrationsWhen reps work a ranked market instead of a raw list, focus goes up, win rates follow, and prioritization holds up in every pipeline review.
Reps open a ranked queue and start at the top of the market. The 90% that never matched your ICP drop out of the daily grind.
Time shifts to accounts that share the traits of your best closed deals. Better fit in, better conversion out.
Every fit score traces to the exact line of evidence behind it. Stand behind the priority list in front of leadership, with receipts.
What sales, RevOps, and security will ask.
Onboarding is a guided engagement, not a 60-second form. We build a company brain from your ICP and how your team actually decides: your best customers, your rubric, and the traits behind a real yes. Then we calibrate scoring across Fit, Intent, Reachability, Timing, and Expansion, and validate it on your own accounts before rollout.
Scores and evidence write back as fields on the account and contact in Salesforce, HubSpot, Attio, or Pipedrive. Reps get a ranked, prioritized queue inside the CRM they already use, with no re-keying and no new tab to babysit.
We read the real firmographic and signal record from the providers you already run, including Apollo, Clay, and LinkedIn, alongside your CRM. Enrichment feeds the score, and every point stays traceable to the source that earned it.
ScoringFactory is model-agnostic. Run scoring on OpenAI, Claude, or Gemini, in your own cloud tenant, or with your own key. Your data is never used to train shared models.
Data is encrypted in transit and at rest, stored in an isolated database for each customer, and never used to train shared AI models. We run on SOC 2 Type II certified infrastructure, and a DPA is available on request.
Score every account and contact against your ICP, write the result back to your CRM, and let reps focus on the accounts most likely to close.